Marketing & Stylization

[ Re-Affiliation Required Documentation ] 

Logo/Marketing Materials
Letterhead
Brochure (File under Logo/Marketing Materials)
Newsletter
Website URL & Screen Capture


Logo/Marketing Materials

Most affiliate logos are already created and available on the national website. To download your affiliate’s logo set:

  1. See NAMI.org for State and Affiliate Logos
  2. Find your affiliate name
  3. Click “Download logos”

If you were to create your own logo, the logo must include the following components

  • Grassroots emblem
  • “NAMI”
  • “National Alliance on Mental Illness”
  • Vertical line in the middle
  • Affiliate’s name 

Further

  • Spacing of all components must match the alignment requirements, as indicated per NAMI's Identity Guide.
  • Affiliate name must be in Berkeley or Times New Roman font.
  • The logo should appear in NAMI blue & yellow/gold, or in all NAMI blue, black or white.
  • If a tagline is included, it must read “Find Help. Find Hope.” (You are not required to add the tagline.)

See NAMI.org's Identity Guidelines for Additional Logo and Marketing Information

Visit NAMI Wisconsin's Marketing and PR Resources Page

Example Logo:


Letterhead

Letterhead includes the correct version of the logo (see guidelines above)

  • Uses NAMI blue, NAMI yellow or NAMI gold, black, and white as the predominant colors
  • If a tagline is included, it must read “Find Help. Find Hope.”(You are not required to add the tagline.)
  • Contact information follows the NAMI Editorial Style Guide formatting 

Further, you can order official letterhead through the NAMI store

Additional information can be found in the NAMI Editorial Style Guide under the Marketing & PR Resources Page.

Letterhead Example:


Brochure

  • Includes the correct version of the logo (see guidelines above)
  • Uses NAMI blue, NAMI yellow or NAMI gold, black, and white as the predominant colors
  • If a tagline is included, it must read “Find Help. Find Hope.” (You are not required to add the tagline.)
  • Content information follows the NAMI Editorial Style Guide formatting.

Additional information can be found in the NAMI Editorial Style Guide under the Marketing & PR Resources Page.

If your affiliate’s brochure includes a membership form, make sure it meets the requirements in that category, as well.

Newsletter

  • Includes the correct version of the logo (see guidelines above)
  • Uses NAMI blue, NAMI yellow or NAMI gold, black, and white as the predominant colors

  • If a tagline is included, it must read “Find Help. Find Hope.” (You are not required to add the tagline.)
  • Content follows the NAMI Editorial Style Guide formatting
  • If your affiliate’s newsletter includes a membership form, make sure it meets the requirements in that category, as well.
  • Submit your affiliate’s most recent newsletter

Additional information can be found in the NAMI Editorial Style Guide under the Marketing & PR Resources Page.

Affiliates should aim to produce at least two newsletters (or e-newsletters) in each calendar year.

Website URL & Screen Capture

  • Includes the correct version of the logo (see guidelines above)
  • Uses NAMI blue, NAMI yellow or NAMI gold, black, and white as the predominant colors
  • If a tagline is included, it must read “Find Help. Find Hope.” (You are not required to add the tagline.)
  • Content follows the NAMI Editorial Style Guide formatting

Here is an example from our website using the Print Screen option and cropping the page to remove the toolbar and internet browser tabs in Microsoft Word. Note that you do not need to crop the image for it to be acceptable.

Screenshot Example:

Screenshots 101

To Take a Screenshot Using a PC:

Press the Print Screen key [PrtScn] and paste the image into an editing program, such as Microsoft Paint or Word. Please note that when you press Print Screen, you will not see anything come up, but if you go into a program and either press Control + V or right-click and select Paste, you will see the image appear.

 

To Take a Screenshot Using a Mac:

Hold down Shift + Command and press the “4” number key. Drag across the screen to specify parameters. As you release the mouse button, the image will appear on the desktop.